How Much Effect Do Online Reviews Have On Businesses?
Online reviews has gotten so popular nowadays mainly because majority of companies has gone down the internet marketing route. Online reviews are a great way for you to get to know a company better through the eyes of those who has already been their client. If a company is good at what they do and they have nothing to hide, they will not hesitate to subject themselves to online reviews from previous clients. There are some businesses who make up their own online reviews or have their friends write some for them in the hopes of increasing sales and you as a potential client must be keen enough to spot the legitimate reviews and those that are made up. Despite there being fake ones, these online reviews are still great tools for when you are researching about a certain company you want to hire. Spotting a true review from a false one is not really that hard, but if you are skeptical then you can always check the name of the author. If a certain author is somewhat overdoing the whole online review thing for a specific company then he or she is most definitely a fake one who was probably paid by the company to say such nice things.
One technique you can do to spot the fake reviews is that you search for that certain company you want to hire. To fully confirm the legitimacy of a certain online review, check out several web searches for that company. When you read the reviews on one search engine result, take note of the authors because if that certain author has also given the company a glowing review on other web searches then it is definitely a fake one. Fake online reviews made by fake accounts are very easily spotted especially when the testimony is far too enthusiastic about a certain company and given that it has been done several times on different review websites. To some people, this kind of illegitimacy may be wrong and deceitful, but nowadays, it is just considered a marketing strategy to get people to hire a company or buy their products..
As a consumer, you can use the online reviews as an advantage by calling up the company and mentioning that you have hired them because of a certain review. Make the company realize how important the online reviews are by repeating the one you have read over and over again. When the company knows that you take online reviews seriously, they will give you an outstanding service because they are afraid you might spill a bad testimony against them and it might pull them down.