Are you Ready for Google Penguin 4.0 Update?
Site owners have realized that the best marketing tool they could ever use is SEO, and that has made them try all manner of tricks to improve their rankings. A good number of them, however, use black-hat techniques for such purposes. Note that search engines usually prohibit such tactics because they give such sites an unfair advantage over the rest that use allowable methods. Well, search engines have not been silent on the issue as they keep tracking and penalizing such sites to prevent the practice from becoming rampant. Every once in a while, there are announcements of techniques that search engines use for such purposes, which are now known as updates. In what way will such updates affect your business website
The adverse consequences of using spammy links are now immediate, meaning that your site will get penalized much faster than was the case in the past. Alternatively, applying white-hat techniques during SEO will also result in immediate awards in terms of rankings since you will enjoy better visibility and accessibility.
The most current updates will be continuous, so it will be hard to use black-hat techniques in the future. A number of site owners may have to use new domains because it could be time-consuming and costly to correct their old ones due to the bad link reputation that they have.
In the past, you could make the necessary changes after a demotion, but remain penalized for months or years later. Such a scenario was disadvantageous because you would lose traffic and the potential revenue that accompanies it even after complying with the requirement of search engines. With the latest updates, your site will be freed almost immediately, which is positive news for those who had ignored the use white-hat techniques.
If it is just a single page that is spammed, the demotion will affect it only. Spamming in the past affected the whole site regardless of the number of pages with the prohibited features. For someone with a page of two that are spammed, it will be easy to effect the changes needed.
The use of outdated SEO tactics and failure to update your website will not go well with the updates in place at the moment. Industrial manufacturer’s sites are, particularly going to suffer most in this respect. So, you need to use up-to-date optimization tactics and keep updating the content of your website.
Using quality content has always been rewarded and will continue to be with the updates in place. Remember that content is not just text but videos and images as well. That means you have to use those you have not applied in the past and make them relevant to searchers.