How Google Penguin Update Affects Businesses?
In 2012 of April, Google launched Penguin Update which is intended to catch websites that are deemed to spam search results. To be in particular, to catch those that are buying links or getting them via link networks primarily designed to boost the website’s rankings. This update is aimed to decrease website as well as web pages rankings that are using black hat SEO techniques.
Needless to say, different pages have a different site ranking that’s given by Google to them. The page ranking is used to determine the frequency of its appearance on the search results, assuming that they are related to the search keyword used by people. As an example, if the end user has searched for watches and jewelry and it happens that your site is about it, then you are going to get higher page ranking compared to others, putting you on 1st or 2nd pages of search results.
The website owner has the capability to manipulate results, with the proper use of different SEO techniques, which allowed them to get higher page ranking and make their site appear on first page. But when Google Penguin update was launched, those website owners that are using black hat SEO techniques such as cloaking, keyword stuffing and the likes are given with lower page ranking and penalized, putting them in a not so good position. Websites that are using SEO techniques which Google allows on the other hand won’t be affected much by this update.
To website owners that are not using forbidden SEO techniques and instead legit or white hat SEO that are allowed by Google, this update is going to be very beneficial. This boosts their page ranking considerably, pulling in more customers in the process as their sites are likely to appear on top of search results pages.
Not only that, the update is very beneficial as well for users who depend largely on the internet in finding websites that offer particular service or item that they are searching for. With this update, they are able to find websites that are more reliable and avoid those that are spammy and brings no relevant content to what they are looking for.
On the other hand, the update has affected lots of small enterprises making them out of the game. This is because of the reason that many of these small businesses are depending on SEO techniques in an effort to keep up with bigger and more established companies. In this particular update, not just the fact that they will b penalized for utilizing SEO techniques but also, they are given with a lower priority on the search results, which is bad for business of course.